Heatmaps are a great way to visualise the aggregated behaviour of your site visitors on individual pages within your web site. Seeing common patterns in the behaviour of your online customers helps you quickly assess the effectiveness of your web page against its design goals.
The graphical representation of combined user activity is a brilliant tool to use to help you identify usability problems and issues.
Comparing web page heatmaps for different segments of users can also provide valuable insight to help you understand why some visitors convert and others don’t.
Mouse Monitoring System. You can view click heatmaps, mouse movement heatmaps, scroll heatmaps, statistics or even full recordings of user activity on your website. See how visitors are really using your website, collect user feedback and turn more visitors into customers.
Different types of heatmaps
You can create different types of heatmap. Each different type of heatmap is focused on showing a different aspect of user behaviour. For example:
Click Heatmaps – this shows aggregated click activity on a web page and is based on the position of the mouse at the point when any mouse button was clicked. A click heatmap is a great way to understand if the positioning of your existing links is effective and if users are clicking on areas expecting links where none are present. Scroll Attention – this shows the aggregated page scrolling and is based on the furthest position reached by a user on the page. A scroll heatmap will help you optimise your page layouts to ensure the most high value content and calls to action are positioned where most users will see them. A scroll heatmap will help you quantify how many users are moving “below the fold” and help you determine the need to re-position lower-page elements that many not been seen by many users. Mouse movement – this shows aggregated mouse movement across the page and is based on mouse position data collected as the user moves their mouse. A mouse movement heatmap provides a good indication of where a user has looked on the page and gives excellent information to help maximise the placement of content and calls to action within the design of the web page.
Each type of heatmap offers a different type of value in helping you understand user behaviour.